Report: Volvo has no plans for a large luxury sedan

May 1st, 2013 by Road Test TV

Volvo You Concept

Last year, before Stefan Jacoby stepped down as Vovlo’s CEO due to health conditions, he had plans to offer a large luxury sedan that he believed would lift Volvo’s image. However, Jacoby’s successor Hakan Samuelsson, is singing a different tune.

According to Samuelsson, Volvo will not be developing a sedan that will compete with the likes of the BMW 7 Series, Mercedes-Benz S Class or the Audi A8. Definitely not now, and maybe not ever.

Samuelsson told AutoCar that a large luxury sedan does not fit in Volvo’s image.

“We don’t have any ambitions to go into a segment where we would compete with vehicles that have V8 or V12 engines,” Samuelsson said. “We don’t believe it would fit our brand image.”

Talks of a luxury Volvo sedan started in 2010 after Zhejiang Geely Holding Group Co. purchased the Swedish automaker from Ford $1.5 billion. I guess they will die here today.

Source: Automotive News

Leave a Reply