Buick Riviera Concept shows future of brand’s design and tech

April 29th, 2013 by Road Test TV

Buick Riviera Concept

Buick has provided a look into the future of the brand’s philosophy including a new design language and new powertrain concepts. The upcoming changes are being shown in a new concept called the ‘Riviera’ a the 2013 Shanghai Motor Show. The concept was jointly developed GM’s Shanghai GM and Pan Asia Technical Automotive Center (PATAC) joint ventures in Shanghai.

“The new Riviera offers a preview of Buick’s future design language,” said Shanghai GM President Ye Yongming. “By seamlessly integrating advanced technologies, flexible functions and contemporary aesthetics, the new Riviera heralds the start of a new chapter for the 110-year-old Buick brand.”

The Buick Riviera Concept is powered by the BIP (Buick Intelligent Performance) technology. The system consists of an all-new dual-mode W-PHEV (wireless plug-in hybrid electric vehicle) propulsion system. The concept is always equipped intelligent four-wheel steering, an electromagnetic-controlled suspension and an air spring package.

“Riviera is a design study of the future expression of Buick design with its elegant athletic shape, sculptural beauty, and precision execution,” said Ed Welburn, GM vice president of global design. “It is a great opportunity to share Buick’s future design language and technology strategy.”

We’re liking what Buick is becoming.

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