GM Says Cadillac Elmiraj Can Be Produced

August 28th, 2013 by Road Test TV

Cadillac Elmiraj 02

At the 2013 Pebble Beach Concours d’elegance, Cadillac surprised the world with an amazing concept known as the ‘Elmiraj.’ The brand says that the Cadillac Elmiraj “showcases a new vision for luxury driving and the top of the brand’s expanding range.”

“Cadillac is fueled by the creativity of our designers, led by Ed Welburn,” said Bob Ferguson, senior vice president, Global Cadillac. “Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers.”

The rear-wheel-drive Cadillac Elmiraj measures a long 205 inches in overall length, seats four and is quite powerful. Under the hood is a 4.5-liter twin turbocharged V8 delivering around 500 hp. The engine takes its foundation from the new Cadillac Twin Turbo V6 featured in the upcoming 420-hp 2014 CTS V sport edition.

Design wise, the Cadillac Elmiraj is a very sleek looking hard-top version of the Ciel Concept, which made its debut at last year’s Pebble Beach show.

“This concept is the second chapter, following the Ciel Concept, of our exploration of the personas of true luxury,” said Clay Dean, executive director of advanced design. “This project originated around the simple persona of “the drive,” or the visceral experience of driving a great luxury coupe. It’s an expression of the confidence and poise you feel driving a high-performance car, which we feel is an essential element of top-level luxury.”

So the question on everyone’s mind is whether or not Cadillac will produce such a car.

According to Bob Ferguson, senior vice president of global Cadillac, the Elmiraj Coupe ‘is very doable.’

“Sometimes you go through these exercises to make a design statement,” said in an interview with Automotive News. “This car is marketable. It’s practical enough to be put through the production process.”

He says that dealers would love to see a car like the Elmiraj in their stores. I guess time will tell soon enough.

Source: AutoNews

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